Plain-English notes on AI and hospitality from Joe Mullane, AI strategist for the pub trade.https://pubagent.co.uken-gbhttps://pubagent.co.uk/blog/closest-to-the-moneyhttps://pubagent.co.uk/blog/closest-to-the-moneyIn 1992 Steve Jobs quoted the Pentagon's IT chief on where computer money pays back: operations, not management. Pubs are about to learn the same lesson with AI, and this time the tools can actually reach the bar (part one of two).Thu, 06 Aug 2026 00:00:00 GMThttps://pubagent.co.uk/blog/lean-on-humans-strong-on-processhttps://pubagent.co.uk/blog/lean-on-humans-strong-on-processPart two: the money for AI goes closest to the card tap, and the floor is as close as it gets. Table 42, the jazz standard, the gear change at ten to five, and why it is nearly always the process that fails, not the people.Wed, 05 Aug 2026 00:00:00 GMThttps://pubagent.co.uk/blog/signal-not-noisehttps://pubagent.co.uk/blog/signal-not-noiseSteve Jobs and Musk get credited with vision, but their sharpest edge was refusal: they filtered noise better than anyone, and it made them hard to work for. In part three of three, AI can now do the filtering, so focus no longer has to cost you your manners.Sat, 01 Aug 2026 00:00:00 GMThttps://pubagent.co.uk/blog/increase-the-signal-reduce-the-noisehttps://pubagent.co.uk/blog/increase-the-signal-reduce-the-noiseBeacon turns an estate's digital noise into signals leaders can act on. What live work across four pubs could become across 240, from review health and listing drift to brand risk and campaign reach.Mon, 27 Jul 2026 00:00:00 GMThttps://pubagent.co.uk/blog/why-we-lose-the-ai-answershttps://pubagent.co.uk/blog/why-we-lose-the-ai-answersAI answers reward one clear claim, a citable source and numbers that back it. Evidence from three pub pilots shows exactly why each loses recommendations, and which fix to test first.Wed, 22 Jul 2026 00:00:00 GMThttps://pubagent.co.uk/blog/what-why-wherehttps://pubagent.co.uk/blog/what-why-whereGoogle's AI now answers most of what a guest wants to know before they ever open your website. Here's the one part of every search question it still can't write for you.Mon, 13 Jul 2026 00:00:00 GMThttps://pubagent.co.uk/blog/octopus-or-ammonitehttps://pubagent.co.uk/blog/octopus-or-ammoniteStephen Wunker and Jonathan Brill's octopus model, read by the person who runs both the tech stack and the cellar. Push intelligence to the arms, wire the nervous system, or go the way of the well-armoured shellfish that went extinct.Thu, 09 Jul 2026 00:00:00 GMThttps://pubagent.co.uk/blog/own-the-harness-local-ai-during-erp-changehttps://pubagent.co.uk/blog/own-the-harness-local-ai-during-erp-changeWhen a medium-sized business moves from SAP into Microsoft, the AI decision is not which model to rent. It is whether the company owns the data, tools and guardrails around the model.Sat, 04 Jul 2026 00:00:00 GMThttps://pubagent.co.uk/blog/harnesses-the-pub-operating-system-hiding-in-plain-sighthttps://pubagent.co.uk/blog/harnesses-the-pub-operating-system-hiding-in-plain-sightIf you care about AI systems, you will have heard the word harness. Hospitality should care too, because a good pub has always run on one.Sun, 28 Jun 2026 00:00:00 GMThttps://pubagent.co.uk/blog/agentification-when-ai-replaces-processhttps://pubagent.co.uk/blog/agentification-when-ai-replaces-processAI agents should absorb the admin, not the people. The operating rule that makes AI adoption work in hospitality, and the three-wave rollout that builds trust inside the business before it touches the guest.Mon, 22 Jun 2026 00:00:00 GMThttps://pubagent.co.uk/blog/cheap-ai-is-a-trap-if-your-data-is-trappedhttps://pubagent.co.uk/blog/cheap-ai-is-a-trap-if-your-data-is-trappedThe price of AI is falling fast, yet AI bills keep going up. The moat is not the model. It is your context, and whether a machine can actually reach it.Tue, 16 Jun 2026 00:00:00 GMThttps://pubagent.co.uk/blog/from-seo-to-geo-the-new-front-doorhttps://pubagent.co.uk/blog/from-seo-to-geo-the-new-front-doorGuests now ask AI where to eat and drink before they ever see your website. SEO is about being found by humans. GEO is about being understood by machines. Here is what that changes.Wed, 10 Jun 2026 00:00:00 GMT